Privacy Policy
Introduction
At 121BG, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data, and outlines your rights under UK data protection law.
Who We Are
121BG is a UK-based telecommunications provider offering broadband and communication services. This policy applies to 121BG and any trading names or associated brands.
For any questions or concerns regarding this notice, you can contact us via:
Email: info@121bg.com
Post: 353–355 Edgeley Road, Stockport, SK3 0RJ
Phone: +44 (0) 161 393 4556
How We Collect and Use Your Personal Data
When You Visit Our Website
We may collect technical data including your IP address, browser type, and how you use our site. This helps us maintain website performance, improve security, and analyse trends. Data used for analytics will be anonymised or pseudonymised when appropriate.
Direct Marketing
If you’ve shown interest in our services, entered into a contract, or provided consent, we may contact you with relevant updates and offers under legitimate interest. You can unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.
We may use reputable third-party providers to access business contact data or supplement information from sales agents and business partners.
Purchasing or Using Our Services
We process personal data as required to deliver our services. This may be under a direct contract with you or with your business. We will also share your information with trusted suppliers involved in service delivery under strict contractual obligations.
Without certain details, we may be unable to offer our products or services. This also applies when products are sold through authorised partners acting as independent data controllers, each with their own privacy terms.
Please avoid providing special category data (e.g. health information) unless needed to make accessibility adjustments. Where necessary, we will process this data in line with The Equality Act 2010.
Customer Communications
To assist with queries or complaints, we may process your personal data. Calls may be recorded for training and quality purposes. We may also analyse communication trends to enhance our service offering.
Credit Checks
We may run credit checks at sign-up or during your contract to evaluate risk, especially for high-usage accounts. This could involve data from public sources, Companies House, and credit agencies like CreditSafe and Experian. These agencies operate independently with their own privacy policies.
Searches may be recorded and could affect your credit file, especially if linked to a financially associated individual such as a spouse or business partner.
Legal and Regulatory Compliance
We may process and share your data where required to comply with legal obligations or requests from regulatory bodies (e.g. Ofcom, ICO, courts, or law enforcement).
Data Retention
We retain your personal data only for as long as needed based on the nature of your relationship with us, the service provided, and legal or regulatory obligations.
Your Rights
Under data protection law, you have several rights:
Right to be informed – as outlined in this Privacy Policy.
Right to access – to request a copy of the data we hold.
Right to rectification – to update inaccurate or incomplete data.
Right to erasure – to request deletion of your data (“right to be forgotten”).
Right to restrict processing – to limit how your data is used.
Right to data portability – to receive your data in a machine-readable format.
Right to object – to object to our processing in certain circumstances.
Please note that some requests may not apply in full depending on legal limitations. If we cannot fulfil your request, we will explain why.
To make a request or learn more, contact us at the details provided above.
Complaints
If you’re dissatisfied with how we handle your data, you can raise a concern with our compliance team. If unresolved, you can escalate the matter to the Information Commissioner’s Office at www.ico.org.uk.
Accessibility
We can provide this policy in large print, Braille, audio, or other accessible formats upon request.
Other Information
This Privacy Policy may be updated from time to time. Any major changes will be communicated directly where possible.
If you follow links from our website to third-party sites, please review their respective privacy notices. We are not responsible for how external websites handle your data.
